Fashion Ads That Spotlight Global Warming

It's great when a fashion company uses the power of its ad spending to sound the alert about important global issues. I commend the clothing line Diesel for its activism in spotlighting the facts about global warming. In one of their new surrealistic ads, you see some typically gorgeous models relaxing on a Manhattan rooftop, with the surrounding city looking chill and macabre, like something's happened to remove most of its buildings. In another Diesel ad, models lounge on a beach, while in the background Mount Rushmore's presidential faces are submerged in ocean water up to their noses. When you go to Diesel's website and tool around, you eventually find a link where you can sign up for a global warming campaign. Diesel makes the following statement:

Over the years, Diesel's ad campaigns have touched on several global issues in a signature over-the-top, irreverent, often surreal way. 2007 opens with a campaign that highlights the risks awaiting our planet due to global warming. We are only a fashion company and do not think that - with just one campaign - we can save the world, but if our unconventional tone of voice and the reputation of our brand can grab and hold people's attention a little longer than a news feature can, make them think twice about the consequence of all our actions and realize our individual responsibility, then something at least will have been accomplished.